If all things are equal, a highly desirable job candidate could decide between your company and a competitor based on your work in the community. The benefits of community service for businesses are clear. A recent Newsweek survey stated that nearly 76 percent of white collar workers said they would leave a company if their community service outreach program started to slip or was completely removed.
The site will be divided into two sections: The main page will showcase BlueIsland. The user will then have the opportunity to enter into their relevant area.
Membership To access free basic services, BlueIsland. If interested in becoming a qualified buyer or seller of advertising space, members will be asked to complete a brief financial information form and authorize governing terms and conditions. This process will enable BlueIsland.
In addition to basic services, buyers can obtain access to value-added products and services, like competitive analysis or ad monitoring, on a cost per transaction basis. Those who have registered their station with BlueIsland.
They will have the ability to select from the following options: Radio Station Data —The radio sales manager will edit and update the stations' descriptive information, including advertising space, times, radio promotions, advertising rates, and discount packages.
Online Sales Calendar —This service will allow radio sales agents to update the availability of spots for sale through BlueIsland.
Once a spot is sold through BlueIsland. This will provide a real-time snapshot of available spots for sales agents. A station will also be able to view the schedule of sold spots by parameters like times, industry, and buyer demographics. Promote Special Offerings —This option provides radio stations the ability to send special promotional offerings to target BlueIsland.
These could include discounted sales of unsold spots or other promotional packages. The sales manager will be able to target these ads to particular individual clients that have purchased in the past or to customers who fit a certain profile or to all BlueIsland buyers.
Those requesting mass broadcast will require the approval of BlueIsland staff before transmission. Reporting —BlueIsland will provide the radio stations the opportunity to obtain a wealth of information about their customers and their purchasing habits.
For example, a sales manager will be able to obtain demographic and purchasing data about the types of companies purchasing their ads. BlueIsland will also provide reports on numbers of "matches" their station's profile met, the frequency of purchases resulting through BlueIsland, and other information about their clients and competition.
Benefits Radio stations will enjoy significant advantages by accessing a third online sales channel, including: Typically, a radio station has a small sales staff to field calls from potential customers, answer questions about demographic profiles the station reaches, create various potential rate plans, and many other additional administrative duties.
By listing this information with BlueIsland. Typically, the sales staff is engaged in a constant relay of faxing and phone calls in order to secure a single sale, causing the cost of customer acquisition to be unnecessarily high.
A common problem is a sales manager's ability to screen out good leads from possible "information hunters. Since all buyers utilizing the system will register with their business specific information, radio stations can better understand their customers' and non-customers' needs and buying habits.
As a result, the radio station can respond quickly to opportunities and threats. This information, which is currently not systematically collected, will prove valuable market data for the radio station's competitive marketplace. Radio stations will be able to quickly react to market demands by changing their prices, offering promotional packages, and offering discounts for unsold ad space.This Small Business Plan Sample will help you write your business plan in the correct manner.
You will get to see what a business plan really looks like. And also see how it can help you. Open Enrollment begins October 24 and ends at Noon EST on November Open Enrollment is your annual opportunity to explore the many benefit options the State of Indiana has to offer and make changes to your coverage.
A thorough business plan addresses all areas of starting and running your business plan. As you research the information you wish to include in your business plans, you may learn that suppositions you made about your marketing budgets, cost of materials, licensing and permitting, labor costs, real estate or leases and other critical aspects of your business .
Developing a business plan is an intense and time-consuming process, and yet can have many significant benefits.
Among them: program modifications that lead to better outcomes; a roadmap for expanding services to more people; and clear performance measures and milestones that help you stay on track.
10 Benefits of Business Planning for all Businesses It’s a shame that so many people think business plans are just for startups, or to back up loan applications, or for getting investors.
The truth is that business planning offers serious benefits for everybody in . Welcome to EBSA’s website. We organized our content through usability testing and input from our key audiences, and created a user-friendly presentation to help you navigate the content.