People love to hate, and they really love to hate on big companies — whether or not they have a reason to. Companies big companies included are the very backbone of our economy, and they often get a bad rep for little or no reason. Which brings me to the next point:
This ideal is what Kant called the "categorical imperative. It would essentially nullify marketing altogether, and possible hurt the economy. The logical conclusion to Kant's first condition is: No rational human being has a desire to be deceived or taken advantage of, so it is logical and rational to assume that no one who practiced these marketing tactics would have wanted them used upon themselves.
The last condition to be met to achieve Kant's categorical imperative is that the act itself can never treat people as a mere means to an end.
This means that you can not use or disrespect people in any way for the purpose self-interest or obtaining any other specific goal.
The Act Utilitarian theorist would essentially compare all logical and probable consequences to an act for everyone affected, and then compare them to each other as well as any alternatives, to determine if an act is morally right or wrong based on the consequences that bring about the greatest amount of happiness.
In comparing the probable consequences, the Act Utilitarian must be unbiased in choosing the greatest amount of happiness, that is, he must be careful not to choose what gives him the greatest amount of happiness, but the overall positive value.
The act itself is not morally wrong, but based on the possible outcomes it should be deemed wrong or right. Should Nestle have used the Act Utilitarian theory prior to practicing their marketing tactics on third world countries, instead of being set in egoism, they would have concluded that what they had planned to do was ethically wrong.
The positive values of using these marketing tactics would have been:Ethical Theory vs. Nestle Marketing Tactics Essay deceptive marketing practices, as Nestlé did, ultimately no one would believe in any product being marketed or those marketing the product.
It would essentially nullify marketing altogether, and possible hurt the . Essay on Ethical Theory vs. Nestle Marketing Tactics Words Feb 26th, 4 Pages According to Immanuel Kant's ethical theory, an act is only morally right if . Nestle is the world's largest foodstuff company, and it has Child labor, unethical promotion, manipulating uneducated mothers, pollution, price fixing and mislabeling - those are not words you.
Marketing is an effective way to increase sales, and it includes powerful tools that companies can use dishonestly.
Ethically questionable marketing tactics target young or unsophisticated. Essay on Ethical Theory vs.
Nestle Marketing Tactics Words | 4 Pages According to Immanuel Kant's ethical theory, an act is only morally right if we can will it to be a universal law of conduct. Related Documents: Ethical Theory vs. Nestle Marketing Tactics Essay Ethical: Ethics and Ethical Theories Essay Ethical Theories Compared This is a quick overview of some relations between utilitarian, deontological, and Aristotelian ethical theories.