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What way itcs e-choupal and methodical. Bowonder, Vinay E-choupal case study ppt and Amit Singh.Diversified firm ITC has said it is looking to more than double the number of farmers in its e-Choupal network to 10 million by as it gears up to expand farm produce procurement basket.
The e-Choupal business model & supply chain The model is centered on a network of e-Choupals Information system equipped with a computer which has Internet facility A local farmer acts as a Sanchalak or coordinator who runs the village e-Choupal with help from his computer Samyojak or collaborator acts as the provider of logistical support.
ITC e-choupal is a project undertaken by the ITC to help the farmers in getting their share of the price which otherwise is eaten by the middlemen. ITC e-choupal 1.
ITCe-Choupalobjectivesand achievements Aim: Aim of this document is to list out the achievements of ITC’s initiative e-Choupal and their achievements both in terms of economic development and Social reforms (CSR).
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The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Why is it Innovative 1. The eChoupal provided several economics benefits to ITC as well as the customer.